As the publishing industry transitions to a sponsored content business model, it is still incredibly difficult to deliver accurate campaign performance metrics to sponsors.
In a strategic partnership with Issue Media Group (IMG), City Software Group built a platform that allows publishers to better engage and convert readers of sponsored content campaigns.
Using the platform, advertisers are able to actively engage readers via the usage of quizzes, polls and event invites and more. This platform dramatically increased campaign engagement and conversions for sponsors across IMG’s, online properties.
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